Richard Bewes writes:

Way back on September 1st, 1957, Billy Graham spoke to some 120,000 people crammed into New York’s Times Square.  Basing his address on the visit of the apostle Paul to Mars Hill in Athens, his text was Acts 17:23 –

‘For as I passed by, and beheld your devotions, I found an altar with the inscription to the unknown God.’

The speaker might have made four academic points.  Instead, he emulated Paul – drawing attention, not to surrounding religious altars, as in the case of Mars Hill, but to their modern equivalents in Times Square; the surrounding advertising hoardings for four cinema films then showing.  One was Cecil B. de Mille’s The Ten Commandments.  Another was a picture called The Lonely Man.  A third was entitled The Walking Dead, and to round off a talk that lived forever in the minds of the listeners, was Love in the Afternoon.

Preaching the Christian message through movie titles!

You and I might have missed them – it took an imaginative mind to spot the four hoardings that would give wings to a talk that was to change many lives.

Speaking in Public – Effectively, p59.