How (not) to apologise
Thom S. Raynor notes that leaders often fail to apologise properly for their failures and mistakes. They thereby sacrifice integrity and lose credibility.
Among the worst examples of nonapologies, Raynor suggests the following:-
- “If I offended anyone . . .” This one is also called the hypothetical apology. There is really no mention of wrongdoing. It tries to put the responsibility of the apology on the offended party or parties.
- “For whatever harm I caused .





