How to create a memorable statement
We cannot expect our hearers to remember everything that we say to them. But how can we increase the chances that they might be able to call to mind, and perhaps benefit at a later date, some of the key ideas that we wish to communicate?
In other words, what are some of the ways in which we can create ‘sticky statements’?
Here’s a helpful acrostic on the word PREACH:
Picture – Is there a word picture or metaphor?…







